I like your blog. But then I like anything having to do with wine. I even enjoy staining my Shabbos shirt with red wine whenever I can (usually Friday nights).

To facilitate selling kosher wine in stores where 99.99% of the wine is non-kosher the custom has been to segregate the kosher wine to its own small section because the kosher wine customers are usually looking for kosher and nothing else.

This doesn’t mean that the store can’t also simultaneously shelve the kosher wines “anonymously” among the other varietal categories for other people to buy them “by accident.”

As far as the Manishewitz being shelved in the kosher wine section, most kosher wines sold in supermarkets (where the Manishewitz usually lives) is, let’s face it, not much better than Manishewitz anyway. If they are going to sell it they might as well put it in the kosher section and simultaneously in the kosher food section with the kosher grape juice.

All the best,

Rafi Schutzer
http://www.twitter.com/KosherWineGuy
http://www.facebook.com/KosherWineOnline

Sign me up for the rally, but as far as “how to change this?”, it seems I haven’t clue.