Twitter Introduces Wine Blogger to the World of Israeli Wine

22 Aug
2009
by Avi

I love how social media can be used to introduce people to Israeli wine. On my Twitter account (@hakerem – you arefollowing me, I presume), I found a wine blogger who was looking for some wine tips. Well, first we bonded over a few tweets about (the lack of) social media in the wine industry. twitter_logoThen, I suggested some Israeli wine — which she had never had before.

segalUpon taking my suggestion, @foodwinechickie ordered a bottle of Segal Cabernet Sauvignon from Wine Library (yes, that Wine Library – the one owned by @garyvee’s dad and from Wine Library TV).

Well, she just received her wine over the weekend from Wine Library. This is what she had to say:

Last night, I had the pleasure of sharing a bottle of Israeli Cabernet Sauvignon with some guests at my home.  What was neat about the wine, is that:

  1. It was my first taste of Israeli wine – definitely not my last
  2. The bottle was recommended by Avi, a wine communications consultant from Ranaana who I ‘met’ on Twitter (@hakerem) – how great is social media?!
  3. I was able to find, order online and receive the wine within 2 business days from the savvy folks at Wine Library in Springfield, NJ, who I also exchange Tweets with (@winelibrary).

I opened the bottle of 2004 Segal’s Cabernet Sauvignon Special Reserve a couple of hours prior to dinner, and when I first tasted it, I felt like it could improve from decanting for all the elements to come together.

After about 45 minutes in the decanter, I found the beautifully dark wine to be rich, spicy and full of bold red current flavors.

We enjoyed the well-priced wine with grilled filet mignon kabobs, basmati rice and a four pepper sauce, enhanced by a splash of the Segal’s.  I feel the meal was a worthy pairing to the well-balanced oak and tannins of this pleasant wine.

For more information and for a buying guide on Israeli wines and kosher wines, visit:  www.israeli-wine.org


Wine 2.0 at its finest.

How has social media introduced you to new wines?

  • http://winetastingguy.com/ WTG

    Great story Avi! And great work!!!

  • http://seekingalpha.com mickwe

    very cool, thanks for the writeup Avi. Now I want to try this wine….

  • http://seekingalpha.com mickwe

    very cool, thanks for the writeup Avi. Now I want to try this wine….

  • Anonymous

    The world wide web is truly interconnecting us from far corners of the globe.
    Dan Kovnat
    israelwinetaster.com

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