Carmel’s Brandy Branding

16 Jan Carmel’s Brandy Branding

Since moving to Israel, I’ve experienced and most typically enjoyed hundreds of wine tastings. It just goes with the territory of being a wine writer and sommelier. It’s a pleasant diversion when you’re offered a nice twist from the standard fare of Cabernet Sauvignon, Merlot and Chardonnay. I do appreciate fine examples of those “Noble” grapes but there’s just so many wineries producing those varietals that when a rarer varietal like Viognier or Cabernet Franc is offered, the contrast is noted and appreciated. Even rarer in Israel, though much more common in most other established wine regions, are examples of local brandy.

IMG_0238The term “brandy wine” come from the Dutch for “burnt wine” and is a fermented wine of about 8 to 12 % alcohol (most often from white wine grapes) then distilled into a finished product typically resulting in a bottle at a robust 40% alcohol. The unique distillation process used in making brandy can often produce flavors and aromas that transcend the original wine’s profile so much so to mask the original source of what fruit was used for the base wine. Only a few wineries in Israel, out of hundreds, make brandy and the Carmel Winery by far has the largest selection available with currently 5 brandies readily available with occasional “special” editions and cellar gems available at their shop in Zichron Ya’acov.

With so little brandy available and produced in Israel, I was elated to be invited to a tasting at Carmel’s Rishon Le Zion facility, first for the brandy and more esoterically to visit the location which at over 120 years old is one of Israel’s oldest industrial plants. We would go on to taste nine brandies after a thorough tour. The Carmel Winery has been Israel’s largest winery for over a century but its only producing half the wine it did 20 years ago as its made a transition to stress making quality wine over quantity and in the last ten years, it has dozens of awards and reviews to measure their progress on that sojourn. As its production has halved, Carmel is transitioning and condensing most of its production and operations from its two sister wineries to just one in Zichron Ya’acov with the Rishon winery for the time being retaining bottling operations for the dozens of Carmel wines that end up in 15 million bottles a year. There is another limited facility at Kayoumi in the Galilee that assists in processing Carmel’s extensive plantings in that prestigious appellation.

Now closed to public, I had long awaited a tour of Carmel’s Rishon operations and for me the day sort of had a Willy Wonka’s Chocolate Factory feel and I felt like Charlie with a golden ticket being guided by Carmel’s Development Manager Adam Montefiore. Who knows, maybe Carmel has purple skinned Oompa-Lumpas working behind the scenes instead of orange skinned chocolate laborers. Either way, a parade of nine Carmel brandies awaited just us five writers as we tasted the brandies in three flights guided by Adam.

The first flight featured Carmel’s value brandies, Carmel Extra-Fine and Carmel 777. These are Carmel’s most readily available and affordable brandies respectively priced at 80 NIS for the two year aged Extra-Fine and only another 5 to 10 NIS more for the three year a aged 777. They were both pleasant with the 777 leaning towards being a bit more fruity than the Extra-Fine. For the price, compared to other brandies in Israel, these brandies are your best bet when considering a relatively inexpensive aperitif or as a base for a Sidecar or Brandy Alexander.

Our second flight of fancy offered some rare treats and a glimpse into the potential of Israeli made brandies. First up was a barrel tasting of a yet to be released brandy made entirely from Muscat of Alexdrania grapes. This was a deviation from the other brandies that we tasted, mostly composed of Colombard grapes (as its the most common white wine grape in Israel also used to make France’s most famous brandy, Cognac and Armagnac). As it was a cask sample it was at 70% alcohol since with many distilled beverages (such as whiskey) water is typically added back after to distillation to bring the bottled product down to a more easily consumable and fragrant 40%. Tasting it before and after adding water was illuminating and it was interesting and enticing enough on its own to hopefully warrant its own release as it was richer with a longer smoother finish than their value brandies and stood up to blend we would later taste.

Next was another rare find from Carmel’s own cellars including a taste of maybe their only bottle left of Carmel 777 Gold which was a one off release of a 6 year brandy that was my first hint that Carmel could deliver a remarkable brandy to the marketplace. The next two brandies in this flight were also rare and enticing brandies now only sold at Carmel’s visitor center in Zichron with only a few bottles left.

The first was a nine year oak aged Carmel 100 commemorating Carmel’s 100th anniversary. There are only a few bottles of this award winning brandy remaining selling for 1,500 NIS. Its flight mate was a just as rare 15 year aged Carmel XO available for 2,200 NIS in a special decanter bottle. Both of these brandies were expressive of white fruit and vanilla and worthy conversation starters but maybe not the best investment for a newcomer to brandy but rather for a connoisseur or someone seeking out a special gift.

IMG_0243Where the first 6 brandies we tried were expressions of Carmel’s past, the last three we would try would be a taste of their future plans for releasing premium brandy: Carmel 100 (a new version), Carmel 120 and a limited edition of 300 bottles (one barrel’s worth) as a tribute to the recently departed wine critic Daniel Rogov. At 200 NIS, 550 NIS and 500 NIS respectively the Carmel 120 seemed to be the consensus favorite of all of at the tasting with the Rogov tribute brandy a sentimental favorite as a way to spur a conversation about someone almost every one who met him has a story worthy of telling.

At this juncture, I don’t pretend to have the familiarity or expertise with brandy that I have been credited with concerning wine but after this tasting of Carmel’s brandies enticed me to be more curious and adventurous in the future in that I’m a fan of any well executed expression of grapes whether its off the vine, fermented, fortified or distilled.

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