Posts Tagged ‘marketing

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Carmel’s quality revolution is not over. In the past few years, Carmel Winery has made serious changes in management, viticulture, and structure. They created new excellent top level wines including the Appellation series which provides great value-for-money and the Single Vineyard smash hits. Slowly and unnoticed by us “wine snobs” their supermarket Selected and Private [...]

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Is this how to sell wine to the Millenials? Would you buy this wine?

Why or why not?

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Anyone who knows me knows that one of my passions is wine marketing and especially emerging technologies and wine marketing. Well, not entirely emerging (although I do remember first surfing the web in the 1990s and reading Tom Friedman’s The World is Flat – one of my new favorite books — brought back some fond [...]


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