Posts Tagged ‘marketing’
Tweet Carmel Winery’s quality reputation continues. As it continues to get higher and higher rated wines, increasing in quality, one of Israel’s largest wineries are also making branding changes. Marketing and wine branding are close to my heart, as my background is in international marketing and communications, so I was thrilled to see that Carmel [...]
- In: Wine industry|Wines
- Tags: Carmel Winery, marketing, wine branding, wine marketing
Carmel Winery’s Quality Revolution Continues
5, Aug 2008Tweet Carmel’s quality revolution is not over. In the past few years, Carmel Winery has made serious changes in management, viticulture, and structure. They created new excellent top level wines including the Appellation series which provides great value-for-money and the Single Vineyard smash hits. Slowly and unnoticed by us “wine snobs” their supermarket Selected and [...]
The future of wine marketing?
16, Jun 2008Tweet Is this how to sell wine to the Millenials? Would you buy this wine? Why or why not?
- In: Wine industry
- Tags: collegehumor, generation y, humor, marketing, millenial, Millenials, Video, wine marketing, youtube
On the Israeli wine web
13, May 2008Tweet Anyone who knows me knows that one of my passions is wine marketing and especially emerging technologies and wine marketing. Well, not entirely emerging (although I do remember first surfing the web in the 1990s and reading Tom Friedman’s The World is Flat – one of my new favorite books — brought back some [...]
- In: Wine industry|Wineries
- Tags: Castel, marketing, strategic communication, Tom Friedman, web, website, wine marketing, wine web, world wide web, WWW
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