Posts Tagged ‘wine marketing

Tweet Carmel Winery’s quality reputation continues. As it continues to get higher and higher rated wines, increasing in quality, one of Israel’s largest wineries are also making branding changes. Marketing and wine branding are close to my heart, as my background is in international marketing and communications, so I was thrilled to see that Carmel [...]

Tweet Carmel’s quality revolution is not over. In the past few years, Carmel Winery has made serious changes in management, viticulture, and structure. They created new excellent top level wines including the Appellation series which provides great value-for-money and the Single Vineyard smash hits. Slowly and unnoticed by us “wine snobs” their supermarket Selected and [...]

Tweet Is this how to sell wine to the Millenials? Would you buy this wine? Why or why not?

Tweet It may not be Robert Parker’s Wine Advocate, Decanter, or the Wine Spectator – all important industry publications that have recently covered or are about to cover Israeli wine – but there is a newspaper that just published an article about Israel’s Dalton Winery that I think is even more important. But, unless you [...]

Tweet Anyone who knows me knows that one of my passions is wine marketing and especially emerging technologies and wine marketing. Well, not entirely emerging (although I do remember first surfing the web in the 1990s and reading Tom Friedman’s The World is Flat – one of my new favorite books — brought back some [...]

Tweet This doesn’t relate directly to Israeli wine (except insofar as Richard and others are trying to bring Israeli wines direct to American consumers, skipping wholesalers and retailers) but since it talks about Maryland, where I’m from, and relates to why I can’t get good wine shipped to me when I visit the US or [...]


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